They call them heroes

Underpaid key workers were asked to sacrifice a lot to keep the country going during the COVID crisis. A year later, the government repaid them by announcing a pay freeze across the public sector. We created this campaign for UNISON that asked the public to protest the pay freeze by voting against the government in local elections.

The campaign heroes contrasts the bravery of key workers and rightful praise heaped upon them with the unfair treatment they received.

Created at krow 2021