Like that... but telly

Customers love using Sky TV, but explaining what's so great about it to people who don't have it is hard. The magic comes from lots of small, clever features that don't sound particularly impressive on their own but add up to a TV experience that just feels... better.

So we created a campaign where customers / celebs try, and fail, to describe what it feels like to have Sky, with big over-the-top metaphors where everything keeps on turning out better than expected. Sky’s like that… but telly.

Director: Vedran Rupic
Production: Business Club