WayStar Royco x Hearts FC

To promote season 3 of Succession on NOW TV, we had Waystar RoyCo, the show’s fictional company, sponsor Hearts FC. This brought to life a standout moment from season 2 when Roman Roy buys Hearts FC for his dad’s birthday, only to discover that Logan actually supports their rivals, Hibernian.

It was the first time a British football club had been sponsored by a fictional company. A lucky few fans won the limited-edition shirts through NOW TV’s social media channels.

Created at Sky Creative 2021