Where It All Happens

The 24/25 season brought an incredible lineup of football to Sky for the first time—Premier League, Champions League, Europa, SPFL, WSL, EFL, La Liga, Bundesliga, FA Cup... basically everything worth watching. To promote it, we created WHERE IT ALL HAPPENS, with a campaign that made it look like players from different teams and leagues were all in one place. The creative ran across TV, social, digital, OOH, press, and radio.

Developed at Sky Creative 2024