Smarter than a smart TV

Sky Glass, Sky's first TV, is packed with features that set it apart from other smart TVs. However, a year after launch, research showed consumers didn’t understand how it was different. We created 'Smarter than a smart TV' to show a skeptical audience why it’s smarter. In print we challenged so-called smart TVs directly.

Created at Sky Creative 2022

Directed by Pensacola @ CANADA